About Us: Behind the Brand

In 2015, my wife, Lindsey, and I founded UGLYBUCK® Minerals & Attractants in Raeford, NC. Our deep passion for the outdoors and commitment to wildlife conservation drove us to create a company with a revolutionary mission in the wildlife nutrition industry.

Throughout our journey, we traveled across the country to rigorously test our products in various environments before confidently bringing them to market. Working collaboratively with hunters, conservationists, and wildlife breeders, our aim has been not only to attract deer, elk, and pronghorn but also to promote the long-term health and vitality of wildlife populations. 

As UGLYBUCK® continues to grow and extend its influence, we remain dedicated to our founding vision: equipping hunters and wildlife enthusiasts with essential tools to meet their objectives, while fostering the health and sustainability of wildlife populations. With an unwavering commitment to innovation, sustainability, and customer satisfaction, UGLYBUCK® Minerals & Attractants is determined to forge a lasting legacy in the hunting and wildlife nutrition industry.

- Seth Wagoner, CEO, UGLYBUCK® Minerals & Attractants

Paying tribute to our heroes with every step we take, UGLYBUCK® Minerals & Attractants embodies the spirit of American craftsmanship. Our commitment runs deep, sourcing everything from materials to ingredients right here in the U.S. Even the ink that brings our labels to life is proudly supplied by American-owned companies. Our "America First" philosophy isn't just about where we get our resources; it's a testament to our belief in supporting local economies and ensuring the highest quality for our customers.

But our dedication doesn't stop at the manufacturing process. UGLYBUCK® stands shoulder to shoulder with our nation's veterans. We've forged strong partnerships with two dedicated veteran outreach organizations, Veteran's Creed Outdoors and Lone Star Heroes Outdoors, embracing their mission to offer no-cost hunting and fishing adventures to veterans and their families. It's our way of giving back to those who've given so much, helping them reconnect with the outdoors and find peace and camaraderie in nature. Through UGLYBUCK® Minerals & Attractants, we're not just growing wildlife; we're honoring and supporting our heroes, one outdoor experience at a time. 

Furthermore, UGLYBUCK® stands in solidarity with the brave men and women who serve as the backbone of our nation. To show our gratitude to the military, law enforcement, and first responders, we are proud to offer a 20% discount to these dedicated individuals. This gesture is a small token of our appreciation for their unwavering service and sacrifice. Through these efforts, UGLYBUCK® Minerals & Attractants strives not just to grow bigger antlers but to honor and support our heroes, fostering a deeper connection with nature and each other.