Behind the Brand

In 2015, my wife, Lindsey, and I founded UGLYBUCK® Minerals & Attractants in Raeford, NC. Our deep passion for the outdoors and commitment to wildlife conservation drove us to create a company with a revolutionary mission in the wildlife nutrition industry.

Throughout our journey, we traveled across the country to rigorously test our products in various environments before confidently bringing them to market. Working collaboratively with hunters, conservationists, and wildlife breeders, our aim has been not only to attract deer, elk, and pronghorn but also to promote the long-term health and vitality of wildlife populations. 

As UGLYBUCK® continues to grow and extend its influence, we remain dedicated to our founding vision: equipping hunters and wildlife enthusiasts with essential tools to meet their objectives, while fostering the health and sustainability of wildlife populations. With an unwavering commitment to innovation, sustainability, and customer satisfaction, UGLYBUCK® Minerals & Attractants is determined to forge a lasting legacy in the hunting and wildlife nutrition industry.

- Seth Wagoner, CEO, UGLYBUCK® Minerals & Attractants

Paying tribute to our heroes with every step we take, UGLYBUCK® Minerals & Attractants embodies the spirit of American craftsmanship. Our commitment runs deep, sourcing everything from materials to ingredients right here in the U.S. Even the ink that brings our labels to life is proudly supplied by American-owned companies. Our "America First" philosophy isn't just about where we get our resources; it's a testament to our belief in supporting local economies and ensuring the highest quality for our customers.

But our dedication doesn't stop at the manufacturing process. UGLYBUCK® stands shoulder to shoulder with our nation's veterans. We've forged strong partnerships with two dedicated veteran outreach organizations, Veteran's Creed Outdoors and Lone Star Heroes Outdoors, embracing their mission to offer no-cost hunting and fishing adventures to veterans and their families. It's our way of giving back to those who've given so much, helping them reconnect with the outdoors and find peace and camaraderie in nature. Through UGLYBUCK® Minerals & Attractants, we're not just growing wildlife; we're honoring and supporting our heroes, one outdoor experience at a time. 

Furthermore, UGLYBUCK® stands in solidarity with the brave men and women who serve as the backbone of our nation. To show our gratitude to the military, law enforcement, and first responders, we are proud to offer a 20% discount to these dedicated individuals. This gesture is a small token of our appreciation for their unwavering service and sacrifice. Through these efforts, UGLYBUCK® Minerals & Attractants strives not just to grow bigger antlers but to honor and support our heroes, fostering a deeper connection with nature and each other.

Elevate your wildlife management with UGLYBUCK®'s premier deer attractants and mineral feeds, crafted for the ultimate in potency and purity. Our commitment is to quality, ensuring that every product, including our flagship MaxRack®, goes beyond the basic offerings on the market—no fillers, no ineffective components, just pure, beneficial nutrients.

MaxRack® isn't your typical salt lick. It's a comprehensive blend of deer minerals essential for promoting antler growth and fostering the healthy development of deer, elk, and pronghorn. With a meticulously formulated mix of Zinc, Calcium, Phosphorus, Copper, Manganese, Iodine, Selenium, and Cobalt, MaxRack® delivers the crucial nutrients your herds need to thrive throughout the seasons.

Choose UGLYBUCK® for your feeding strategy and witness a remarkable transformation in your wildlife. Our mineral feed and attractants are specifically designed to support and enhance the natural vitality of your deer populations. Embrace the UGLYBUCK® advantage and see the difference for yourself: healthier herds, enhanced antler growth, and a thriving ecosystem powered by the best in deer nutrition.

The consequences of using inferior mineral feed & attractants reach well beyond the herds that depend on them, posing a threat to the essence of our hunting heritage and the rich traditions inherited from generations past. Hunters stand as the cornerstone of wildlife management and conservation, playing a pivotal role in the flourishing and preservation of species like whitetail deer, elk, and pronghorn.

Yet, the challenge is mounting. High-quality forage and natural mineral sources, once abundant, are dwindling, victims of natural disasters and human encroachment. This reduction has triggered noticeable declines in both the size of bucks and overall herd populations. It underscores the urgent need for hunters, wildlife breeders, and managers to pivot towards more reliable, nutrient-rich deer minerals, mineral feed, and attractants. By adopting superior nutritional solutions, we can help counteract these adverse trends, ensuring the vitality of our wildlife and the continuation of our hunting legacy.

Moreover, research shows that many hunters now prioritize trophy hunting over subsistence hunting, exacerbating the issue.  A consistent feeding plan featuring high-quality food sources like MaxRack® counters food shortages and reduces animals' consumption of non-beneficial vegetation. Enhancing more than just antler size, MaxRack® also acts as an all-natural deer attractant, boosting animal presence, herd health, and hunter engagement.  We must combat negative perceptions and misinformation about proper wildlife management and the importance of American hunters. By supporting ethical and sustainable practices, we can preserve our rights and traditions for future generations.